Are you looking for a way to reach and educate customers about products + services in the new year?
Content is an awesome tool for reaching an audience. It helps drive traffic to your website and creates a connection on social media – but if you’re not doing it properly or consistently your efforts add up to a big waste of time.
Let’s consider your website for just a moment.
Blog posting in 2018 has been sporadic at best – or maybe it’s something you haven’t gotten to yet and it keeps finding its way down on the to-do list. Has the marketing team been on top of creating consistent blog content but neglected everything else needed to keep pushing the brand forward, or vise versa? The overwhelm is real.
Developing a content marketing strategy for 2019 helps focus those efforts on actually enhancing results, not to mention you’ll create a more meaningful relationship with your audience and loyal customers. Who wouldn’t want that?
What’s a Content Marketing Strategy?
In a nutshell, a content marketing strategy is a plan that highlights what you’ll do with content throughout the year. This includes:
Creating ongoing, relevant content
Delivering it to the proper channels (a blog, social media, newsletter)
How you plan to maintain content creation
While it’s important to have a content marketing strategy in place there definitely needs to be a foundation in order to make it as effective as possible. When creating your yearly marketing strategy, make sure that any content you create aligns with your overall message, goals and audience!
How to Create a Content Marketing Strategy
According to the Content Marketing Institute, 72 percent of marketers said that having a strategy in place contributed to the overall success of the brand.
Sure, makes sense…but only 27 percent of marketers said they had an actual plan in place.
So how do you create one for your brand and implement it in the new year? Here are a few basic steps for creating a content marketing strategy for 2019:
Align content marketing with your overall marketing goals. The only way to create an effective content marketing strategy is if there’s a solid foundation for overall marketing goals. This means defining what goals and strategies are for 2019 and how you’ll use content creation to get there.
Get focused. In order to create an effective content marketing strategy you need to be real clear on who your audience is, what they want from you, and how you’ll communicate with them.
Decide what type of content you want to offer. This could something different to every brand or business – blog posts, eBooks, newsletters – but figure out which one resonates with your audience most.
Once you have a content marketing strategy in place the next step is creating a process for how that content will be created and shared.
To be as effective as possible you need to determine how often content is created and published. This could mean weekly blog posts or a monthly newsletter that goes out to an email list. Another point to consider is who will create this content? Do you have a marketing team or a freelance copywriter (hey, that’s me!) ready to help you create ongoing content?
Once that’s in place, the next step is to get creating!
A Final Note
Just like an overall marketing strategy isn’t a one-and-done endeavor, your content marketing strategy needs to be evaluated and tweaked once or twice a year to make sure you’re staying on track and effective.
Ready to kick off awesome content for 2019? Let’s connect!