Are you getting ready for new content in 2019?
If you are, great job – this is the perfect time to figure out where you’re headed in the new year. With online shopping and digital experiences, content is more important than ever and it means the difference between providing your customers a great experience and losing out on sales.
It’s been an ever-changing and exciting time for skincare and the beauty industry. Beloved favorite brands are looking for new ways to stay relevant in a constantly changing market and new, indie brands are sprouting up quickly and powerfully thanks to influencer marketing and social media.
So where does that leave you and your skincare brand? If you’re new to the idea of content marketing strategy or you just need a little nudge in the right direction, here are some content marketing strategy tips you’ll want to consider for 2019.
Keep Your Content Fresh
There’s been a massive rise in popularity for influencers and YouTubers…why is that?
One good explanation for it is that brands have gotten complacent with their content and provided customers a lukewarm experience at best – which means customers craving more knowledge, guidance or interaction are turning to the Internet to find it with influencers. Some of the popular channels, such as Katy, Gothamista or Desi Perkins have established themselves as authority figures creating beauty and skincare content and that’s where your customers are going for information about YOUR products. Talk about a missed opportunity for your own website and sales.
Want to start directing traffic back to your website (I’m pretty sure you’re going to say yes)? Create a consistent content calendar that provides quality posts and ongoing content for your audience. You want your brand to be the go-to for skincare and beauty so create authoritative content that will appeal to readers looking for answers and secure your position as an expert in the market!
Trends + News
In-depth, educational pieces
Curate Your Content
If you’re a new brand, this is really important for you. If you’re an established brand, this is also important.
Online shoppers have a plethora of options. When they’re looking for something new or a product outside their current routine it typically means that any product they come across will be new to them. This is also a time in which readers are learning more about skincare and beauty products – what they do, which ingredients are important, which ones should be avoided, and even learning why such products should be added into a routine.
This is your opportunity to provide them with all the answers they need to make an informed purchase. One essential tip for creating a content marketing strategy in 2019 is to develop content that’s designed to inform and educate consumers. Don’t just focus on the product or marketing copy – your audience wants so much more!
They want to know how to use a product, what ingredients are in the formula and why they’re important – not to mention they want to know how it will help their skin. Creating blog posts that provide educational content for readers (along with links to purchase said products) is one of the best content marketing strategy tips to implement in the new year.
Content = Opportunity
Fresh, ongoing content creates such an amazing opportunity for your brand. It boosts your website traffic (hello, sales) and it positions you as an authority in the market.
Bottom line: content is your connection from the brand to your audience. Want to build a meaningful relationship with your customers? Want to provide them content they won’t want to leave your website to get? Want to be a leading brand in the beauty or skincare industry?
It’s all about that content marketing strategy.
Need help with your content strategy or creating content? I’m your gal – send me an email so we can chat about how to take your brand to new heights in 2019!