When you hear the word blog, what comes to mind? Does it sound like something that would make sense for your business or is it only designed for personal use, where you share favorite dinner recipes or an #ootd?
Let’s take a look at what the trusty dictionary has to say:
Noun: A regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.
Verb: Add new material to or regularly update a blog
As you can see here, a blog – or to blog – simply means creating content and updating a website or web page with that content! Whether it's for business or personal use, it only matters in what you want the end result to be. In your case, business growth and sales!
Blogging for Business
Thinking that a blog is just for personal updates or frivolous content is one of the biggest mistakes businesses make when it comes to not adding a blog to the website. Here’s a good way to think about in terms of your web page:
You no doubt have a few pages – the About Us, Products or Services, Contact – all great and essential pages to have! But do these pages every really change or have the opportunity to update? When the search engines base rankings on constantly updating websites, how can you possibly compete if you just create a site and then leave it to sit?
Hint: you’re missing out on valuable. website. traffic.
A blog, when updated frequently, keeps content fresh and informative for readers – a huge deal when Mr. Google decides where your website is going to rank on the search engines. One of the major issues I see with under-performing business blogs is that they are updated at random…one post this month, two posts three months from now…you get the picture.
If you think blogging is a waste of time when following a posting schedule like the one I just mentioned, it is! All that effort to create content that a) rarely gets read because your audience isn’t expecting it, b) won’t help elevate the website ranking because posts are so sporadic and c) anyone who lands on the blog will bounce immediately because why read content that’s months old? You're justified in thinking it's a total waste of time, but you can change it and actually see results.
Business Blogging as a Tool
Blogging is a powerful tool in taking your business to the next level – just don’t confuse it for being fluffy and unnecessary. Blogs are one of the most cost-effective ways to stay relevant in a world that’s constantly clamoring for new content!
Whether you create four posts a month or you hit that magic number of 16 posts per month – which has been shown to create 3.5 TIMES the traffic for a website over a business that avoids blogging - staying on a consistent blog schedule over time will begin to show increased traffic, leads and sales.
As a business owner myself, I get it! Why spend time blogging when there are a zillion things you need to do to keep things going? Outsource your blogging to someone who can take it off your plate and create content that will provide value to your business month after month.
Need help? Send me an email and let’s chat about how I can make life a little easier for you!