You’ve got a gorgeous website and amazing products to sell – but now it’s time to write the content and you have no idea where to start or what to say.
What should you do?
Hire a copywriter.
More than once, I’ve had a client come to me in a panic. Help! I’ve tried to write the content and it’s just too wordy and doesn’t sound good on my webpage. Or, they’ve hired someone at a very (very) budget rate and realized that the old saying is true…you get what you pay for. They need me to revamp the entire site, which in the end, ended up costing them more than if they hired a professional (a.k.a. me) in the first place.
Still, many businesses aren’t sure that hiring a copywriter is the way to go – but I’m here (because of course I am) to give you just a FEW reasons why hiring a copywriter is a worthy investment.
You’ve Got Better Things to Do
As a business owner myself, I know there are a ton of things that need to be done. The last thing you should be doing is trying to create content for your website when you should be out doing what you do best – being the face and brand of your business!
Hiring a professional copywriter means that’s one less thing you have to stress out about and the content is created consistently, which is important if you want to have a strong content marketing strategy. Imagine all the things you could be doing if you weren’t sitting in front of a computer stumped on what to write for your multiple website pages?
Copywriters Offer Balance
One of the main factors in business is sales – so you want to create content that persuades your audience to buy your products or services.
However, there is such a thing as being too ‘salesy’ which is never a good thing, or, on the other end of the spectrum, it might not pack enough of a punch to get your audience to take any action. A copywriter understands this balance and the importance of creating copy that will entice a reader to take action, but in a friendly, easy-to-read way.
This also touches upon the idea that if you write your own copy for your product, it could be hard to remain objective, or written in a way that comes from a place of knowing an industry better than the average consumer -- in other words, it goes over their head. A copywriter takes the message you want conveyed and transforms it into content that appeals to all readers without the confusing jargon.
Grow Sales with a Copywriter
Blogs are one of the best pieces of content to have on your website, but in order for it to be as beneficial as possible, you want to create consistent and valuable content. Want to encourage organic traffic and provide value to your audience over the weeks and months? Blogs help do that.
With the consistent growth of a blog, you're also creating content to share across social media platforms – expanding the potential to capture leads and sales! Landing pages, newsletter copy, emails – all of these important components of a marketing strategy can be created with the help of a copywriter. Instead of paying so much for ads, invest in a copywriter to help boost traffic far beyond the time frame of a paid advertisement.
These are just a few valuable ways in which hiring a copywriter helps you with your content marketing strategy. Are you ready to invest in growing your business and boost sales? Send me an email so we can chat!