Finally the temperatures are rising and new flowers are blooming — a new season to look forward to and reaching new customers as they head outside and do more shopping and exploring.
But what about the customers you already have? As a business owner it’s definitely important to grow your business by appealing to new clients and customers — but staying connected with your existing customers is crucial for building loyalty and long-lasting relationships. The more you nurture the relationship you already have the likelier it will be that they’ll continue to choose you and your products and services over time.
Customer loyalty is one of the best strategies you can use to guarantee your business doesn't just enjoy momentary success but a long-term growth over the years. To achieve this, staying connected with customers is absolutely essential; it’s a bet for the future that you have to start working on from this moment on!
With this in mind, here are some important and effective strategies to attract and retain customers:
Stay in Touch
Let’s think about your personal relationships. If you never see someone, if you don’t get a text from them asking how your day went, if they don’t even know you changed your phone number, it is inevitable that the relationship will end at some point — who wants to have a one-sided relationship with someone who doesn’t seem to care about you?
One tip for maintaining a good relationship with clients is frequent (but purposeful) communication. We all want to feel important and heard and research shows we want it often. In fact, according to the International Data Corporation, 67% of consumers and 91% of companies believe that online and mobile services should be faster and more intuitive.
To maintain this fluidity, it is necessary to have regular contact with the client.
Creating a continuous relationship lets you monitor how the customer feels about your brand and address potential problems before they surface. These ideas will help you keep the spark of your relationship alive:
● After relevant interactions, follow up by phone, email or social media.
● From time to time send friendly messages to your customers to remind them that you are still available to them if they have questions or feedback about their recent purchase or visit.
● Create ongoing valuable content , such as articles or videos, and circulate them through your blog. This gets customers back on your website frequently to learn about new products or services, check out informative posts that benefit them and expand awareness in topics they are interested in learning.
● Send regular emails with the news of your company, such as product launches, events and interesting content.
People often choose things not because it randomly popped into their head but because something caught their attention for a particular reason.
Content you're sending to your client to attract attention must be innovative and creative enough to spark interest so it isn’t deleted as they scan through the inbox without a second thought. To increase chances of customers opening an email the subject line needs to pique curiosity and entice them through exclusive offerings, sales or information that is pertinent to their lifestyle or needs.
That is why being aware of trends is great for staying connected with clients. Staying informed and aware of what is going on in the world and what’s getting clicks is so vital because it lets you know what the public wants to see. However — don’t try to jump on the bandwagon and use whatever meme is popular that week. If it’s not relevant to your customer/brand or you aren’t 100% sure about the context, using it could end up being a risk that will backfire with a savvy audience.
Take advantage of trends to catch their attention but give it a spin related to your product or services, break the mold and create new ideas to stand apart from the competition.
Make your blog, newsletter, social media and whatever you choose to reach customers a safe space with intuitive and clear navigation and then add that dose of brand personality that captivates your consumers.
Are you staying connected with your current customers through emails, blog posts or some other form of communication? Let’s chat if this is something you need to work on for 2019!