Trends in Beauty Copywriting

It’s that time of the year to think about your business copywriting strategy.

Yeah, I know. You’ve heard me say this before but it’s really true — now that we’re in Q2 it’s time to buckle down and get serious with your content.

Are your customers feeling heard? Are you building a community? Are you emails being opened? Well, it’s the right moment to tell you that in 2019, beauty + skincare copywriting particularly has been developing cool new trends to keep your content fresh, your clients happy and your social media followers engaged!

These trends I’ve rounded up are not only good to know but are essential for you to create your marketing strategy. Studies have shown that content marketing is less expensive than traditional marketing strategies (by a whopping 62%), but despite being less expensive they get better results, generating three times more leads!

You’ve seen Glossier’s online presence and content marketing; it reinvents itself to maintain customer attention and interest! Your audience’s preferences are forever changing so your copywriting must change with it. Let’s check out these fresh and effective beauty + skincare copywriting trends and see what’s been working for big brands!

Emotions are Still the Protagonists

People love feeling. Whether it’s feeling excited, opinionated or just feeling heard, you need to keep in mind that your customers are people above all else. They like being listened to just like every other person and effective copywriting uses the emotions that move them. Emotions like desire, empathy, familiarity, security. If you create content that evokes these feelings from people then your’re on the right track.

Who wouldn’t want to read a message that sounds familiar and reminds them of their current situation? Who wouldn’t want to feel that the person who wrote that message understands them and knows what they’re going through? Who wouldn’t want to buy a product or a service that makes speaks to them personally and make them feel understood?

Keep adding these powerful emotions into the beauty + skincare copy you write. Remember that your products or services are something that your audience wants and needs!

More SEO Copywriting: The Perfect Mix Between Google and the Heart

SEO is no longer about writing as much content as possible and adding an abundance of keywords but adding keywords that users are searching on Google. If you are trying to upload a bunch of blogs and stuff keywords around in the hope that it will launch you to the top of Google, you’re wasting your time.

The goal of your content is to attract readers and get them to reach the end of the page so that they take action. If they leave before that you didn’t achieve your goal!

It’s better to write between 4-16 blogs a month and provide value to your readers, whether that’s through tips, news and updates, lifestyle + wellness pieces or how-to blogs.

More Stories, Please

Stories connect. If you want better results with your business copywriting, mix them up a little.

We assume a lot of things and why customers want products is one of them. We can think it was because compared to the competition your brand was the best possible choice or it could be the aesthetic of the packing that did the trick. Who knows?

Actually, we do.

Someone’s choice to purchase something is 90% emotional, not logical or based on facts. Did you know that the human brain doesn’t differentiate if it is reading or experiencing a story? Did you know that starting a sales pitch or a post with a story generates more engagement and concentration on the part of the reader than starting with another type of data or statistic?

People want to do business with brands similar to them — or brands that ‘get them.’ With people who they vibe with and get excited for, who share similar values ​​and can be put in a little box in their head that says “Yup, that's totally me. I would've done the same thing”. People want to empathize and you can achieve it through telling a story.

Are you ready to get copy out in front of your audience? Send me an email and let’s get this started!