A satisfied customer is the best publicity you can get. They have a net of people who trust their opinion and someone is ten times more likely to buy products from someone who is not trying to sell them anything!
A happy customer provides the best access to potential clients, but how can you be sure you’re giving your customers what they want?
Your Customers — Here’s How to Keep Them Happy
In the world of beauty and skincare marketing, you’ve got to take actions that help you stand out. Check out some of these tips and find ways to implement them into your business!
Gather all the information you can on your loyal customers
You may have your target demo figured out and think this step is not that important but remember customers are humans, too. Like you, they change opinions and desires on a regular basis. In order to be on top of your game and not left behind the competition, you need to provide an answer to their current expectations and think about their future needs.
General and old fashioned marketing tactics went out the window and now with social media we have an endless supply of data and a direct connection to the client and their experiences. Tailor your message directly to their needs/wants and you will see results quickly!
Create a personalized experience
The constant access to endless content can sometimes make it difficult to create personalized interactions so you need to figure out a way to avoid falling in the rut of daily posting of non-specific content. Don’t jump on trends just to be relevant — always remember your customer’s interests and reflect that in the content you put out. Don’t just post content because you have a spot to fill on your social media calendar. Post with purpose!
Copywriting is your BFF
Business copywriting is far from new but it has gained even MORE traction in the new marketing wave we’re riding, which demands engaged and personalized content. A copywriter knows how to generate interesting, fun copy that displays the best of your beauty and skincare brand while giving a customer the personal experience they want!
Spice up boring website copy
If you have a more dynamic audience, you may want to draw their attention to your website with outside the box ideas.
Since you are looking to interest and engage your customers, using every single part of your website is key! Try to adapt to the new user demands, too. For example, create tutorials in Instagram, try out IGTV on Instagram, or simply include GIFs in your IG stories — these extra touches sometimes mean all the difference in your traffic.
Always reward your customers
One of the best ways to keep your customers happy is by rewarding them for having chosen you over the competition. You need to keep in mind that in business every small action counts, especially when it comes to maintaining customer loyalty. It is so essential to make customers an integral part of the business and allow them to feel valued since that will be what helps you stand out among your competitors. Need some ideas? Try running seasonal promotions or running a bonus system to reward their loyalty with you and your beauty brand.
Want to join my brand new Facebook group: Beauty + Business Collective? It’s about marketing your brand and growing it with intention — I’d love to see you there!