It’s 2019 and you want to relaunch your website. You immediately think about designs, colors, layouts and only when the graphic designer asks you to pass him your copy you remember.
Oh. You forgot about writing content for your brand.
Creating ongoing web copy is essential for your online presence! Don’t worry if that’s not your forte or you just don’t want to delve that deep into creating content alone — that’s what copywriters are for. Copywriters and content creators are dedicated exclusively to writing persuasive text for your brand but they also work with you creating content that interests and engages your audience, whether that’s through newsletters, blogs or even product copy! With a unique writing style that matches your brand voice they will get your customers to not just peruse your site, but to act: to buy your products, sign up for your newsletter or share your content on social media.
Here are five reasons why you need a copywriter:
YOU DON’T HAVE TIME.
You may feel there’s no better advocate for your brand than yourself but sometimes between all the things you already have on your plate it becomes impossible to find time to do it all. Hiring an experienced copywriter to write content for you will make sure that the message your potential clients receive is clear and precise — helping to generate traffic for your brand or product.
YOU NEED LOYAL CUSTOMERS.
Copywriting is a way to interact with your customers and build loyalty to your brand because good, persuasive copywriting goes directly to their emotions (and needs or wants) connecting with them on a more personal level.
Copywriting involves many techniques and specialties designed to understand who your target customer is and what internal reasoning motivates them to want your product or service. Copywriters understand that, sometimes, more than selling the product or service they are selling also the experience the product entices the customers to feel.
FRESH, VARIED CONTENT IS KEY.
If you hire a copywriter, you can rest assured that their years of experienced have taught them the importance of variation, particularly once it involves content length. You might know that SEO favors longer content but you should always have many different lengths like a brief piece or medium length to allow customers to decide which kind of content they consume.
Someone stuck on the train during a morning commute could be more inclined to scan a longer piece while someone on a quick lunch break might prefer browsing a shorter read. A copywriter ensures that every and each piece of content is unique and varied to keep your customers engaged and happy.
YOU NEED SEO-FRIENDLY CONTENT.
Creating content that’s persuasive and powerful is necessary but it is also important to win when it comes to search engines. Copywriting ensures you produce not only educational and interesting copy, but that with consistent uploading of quality content Google and other search engines will deem your website to be informative — boosting your ranking in the process.
SAY GOODBYE TO PRICEY ADS AND GET THAT ORGANIC TRAFFIC.
Paying lots of money for ads that bring inorganic traffic to your site is no longer necessary when you hire a copywriter! Writers help generate an flux of loyal, interested readers that will ultimately end up buying what you’re selling (or be much more inclined since you’re speaking directly to your target market!). The content you create and post — such as blogs — will remain on your website indefinitely and continue to compound traffic over time. This means that website content is much more valuable and brings a substantial ROI over one-time ads or other pricey forms of marketing.
Building that connection keeps customers coming back!