5 Reasons Why You Need to Hire a Copywriter for your Small Business
A new year is coming up and you want to relaunch your website. You immediately think about designs, colors, layouts and only when the graphic designer asks you to pass the copy draft you remember…
Oh.
Creating ongoing web copy is essential for your online presence but there’s more to a small business website than just a pretty design. For a lot of business owners, writing isn’t their forte or they simply don’t have TIME to write content. That’s the perfect reason to outsource and connect with a professional writer — a copywriter!
Go back to running your business. Between inventory, sales, services and managing a team, the last thing you have time for is creating content on a regular basis. Instead of letting all the potential benefits of ongoing content go to waste, consider hiring a copywriter to do that type of work for you.
For the same reason you hire a bookkeeper when numbers overwhelm you or an advertising manager with technology is not your strong point, working with a copywriter makes sense when you want to leave the copy to a professional who can do the heavy lifting for you.
So, how exactly does a copywriter help small businesses?
Using your brand voice, copywriters create sales copy and content that educates and engages customers on your products or services, and they help with a very important part of your business: encouraging customers to ACT. That is, to buy your products, sign up for your newsletter or share your content on social media.
While you can create pretty IG posts or spend time figuring out the layout of your website, the words used in relation to your business ultimately have a powerful impact on your customers.
5 Reasons Why You Need a Copywriter for Your Small Business
Copywriters and content creators are dedicated exclusively to writing persuasive copy (words) for your brand and they work with you creating content that interests and engages your audience, whether that’s through newsletters, blogs, weekly emails or even things like product descriptions for your shop! If you need something in a written format, look to a copywriter to help. Here are five reasons why it makes sense to hire a copywriter for your small business:
You’re swamped with everything else it takes to run a biz
You may feel there’s no better advocate for your brand than yourself but sometimes between all.the.things you have on your plate it becomes impossible to find time to do it all.
Hiring an experienced copywriter to write content for you ensures that the message your potential clients receive is clear and actionable — generating traffic for your brand or product.
Connection and engagement are super important for business
Copywriting is a way to interact with your customers and encourage loyalty to your brand because good, persuasive copywriting goes directly to their emotions (needs or wants) connecting with them on a more personal level.
What’s the difference between everyday writing and copywriting?
There’s a lot that goes into copywriting, the actual writing part of it taking the least amount of time. Consider it to be writing, sales and marketing all wrapped up in a tidy bundle — using sales techniques with a little bit of marketing finesse can mean the difference between someone clicking on your link to make a purchase.
Throughout a project, a copywriter dives in deep to learn who your target customer is and what internal reasoning motivates them to want your product or service. Copywriters understand that, sometimes, more than selling the product or service they are selling also an experience.
Ongoing, fresh content is necessary for lead generation
Imagine you found an awesome show on Netflix that — instead of dropping all the episodes at once — decided to add one here, maybe in a week, perhaps another episode a month later…you never knew when a new episode would be available to watch. How long would you go on in anticipation or even give that show more of your attention?
Maybe two weeks. Or at least until you realized there was no strategy to when new episodes would drop and it was completely random. The same concept goes for your content! If you want customers to be engaged and follow along, it’s important to remain consistent with your strategy — whether that’s about blog posts, newsletters or social media posts.
You need SEO content on a consistent basis
Creating content is necessary but it is also important when it comes to search engines. Working with a copywriter in your small business ensures you produce not only educational and engaging copy for your customers, but you also stay consistent in uploading quality content. Over time, Google and other search engines will deem your website as informative — boosting your ranking in the process.
Organic traffic is budget-friendly and helps maximize reach
What is better: paying $$$ for ads to draw a bunch of traffic to your website with very few buying customers or bringing in a steady flow of customers that continue to buy over time and become loyal to your small business?
Should be easy to answer.
With the help of a copywriter, ongoing and professionally written content will be more likely to attract a loyal, interested reader who ultimately buys what you’re selling (or be more inclined since you’re speaking directly to your target market!).
Another serious benefit: The content you create and post — such as blogs — will remain on your website indefinitely and continue to compound traffic over time. What does that mean exactly? Website content is much more valuable and brings a substantial ROI over one-time ads or other pricey forms of marketing.
Do you have questions about hiring a copywriter? Reach out and I’d be happy to help!
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