There’s a saying in copywriting that goes a little something like this:
“The more you tell, the more you sell.”
Think a few Instagram posts per week is enough to elevate your skincare business? For your brand to grow, you need to put in the work.
What does that mean?
Generating interesting and engaging content offers added value to your target market. Content doesn’t mean just sales content and advertisement copy.
How many people do you think are interested in content when they know is trying to sell them something? How many people do you think willingly click on and enjoy reading an advertisement? The answer is no one. There’s definitely fatigue surrounding sponsored content and posts so it’s clear that your target market wants something more from you and your brand than just advertisements or sales.
Your customers want authenticity. They want to be feel heard and like they matter to your world (because they do!). Here’s the challenge: creating genuinely compelling and exciting content that speaks to your customer’s emotions. You’re not talking to your target audience, instead you’re engaging with a community of people who have a common interest: skincare!
Reasons Why Your Brand NEEDS a Copywriter
Writing can feel overwhelming and exhausting — especially if it’s not in your wheelhouse. You’re busy launching a skincare brand, do you really want to be weighed down creating all the content, too?
I’m going to bet the answer is an emphatic NO.
Creating content is hard to keep up on a weekly basis especially when you’re — oh I don’t know, RUNNING A BUSINESS — and that’s where a copywriter comes in. Copywriters are experienced, professional storytellers that continuously deliver fun new content to resonate with your audience. It’s easy to just tell you that you need a copywriter, but in case you want a little more evidence here are FIVE reasons why your skincare brand will benefit by hiring one:
Writing isn’t your thing
A lot of people don’t like to write. Finding time to write is a struggle in and of itself — now you have to think about what you’re going to write, draft it up, hope it sounds good, publish it and then pray someone reads it. After all, you took time away from running your brand to create this one piece of content.
In order for your content to be effective it needs to be consistent and ongoing. Picture the amount of time it took to create that one post and now multiply it by 4 to 16 times a month (just to make sure it’s worth the effort!). CAN YOU IMAGINE?
Time is limited
We already talked about the amount of time it takes to create content — but I’m pretty sure you’ve got 101 other things on your to-do list and writing content isn’t anywhere in the top 100. So what does that leave you with? No time for content — which eventually means it’s that much harder to provide value to the market that craves it. Whether you’re new or established, ongoing content helps boost a brand’s visibility which translates to increased sales and audience. How much money are you losing out on when you don’t create content?
Hint: a LOT.
SEO, PPC and CPM other alphabet reasons
Even if you’re comfortable setting aside time in your day to crank out content for your blog, you need an experienced person who knows how to work SEO tools to the advantage of your brand. You want to have good, interesting copy but you also want that copy to be read! For that to happen you need consistent and quality content that search engines will value.
You’re too close to the brand
It’s hard to be objective about things that matter to you — your own skincare brand being one of them. What you might find important could be boring to the average consumer and what you think has been said 100x is what your market wants to read.
How many times have you been in the checkout line at the grocery store and seen magazine covers month after month with very similar content? While it might look the same there’s always a new way to say something, a new audience to reach, a new way to explain a concept, an emerging trend, etc.
For that reason, it’s better to bring someone with a fresh, outside perceptive who can create content with your brand in mind but an effective way to say it.
You need credibility
Sometimes I hop onto website and the content — I say this in the most lovingly way possible — is downright cringe-worthy. Spelling mistakes, clunky paragraphs, information OVERLOAD. It really sets a bad impression because it looks like you skimped on one of the most important parts of your brand: setting a good, professional impression.
Want to take the next step?
These are just some of the reasons why bringing a copywriter on board benefits your brand. Ready to take the next step or have some content on your website — ahem — that you want updated? Send me an email and let’s get that content polished and ready to show off.