Over the last decade, social media has exploded and truly revolutionized the way we used to live, communicate and even express ourselves. Our buying habits have changed, too, and the clearest example of this is how traditional advertising has bowed to the highly digital environment, and conceding to online beauty marketing. Just think about the last time you bought a product or went to a restaurant without checking an online review.
Therefore, our buyer’s journey has changed in a similar way. The way brands used to sell has experienced a complete shift, with companies actually embracing social media on a entirely new level. Beauty and skincare brands have been particularly smart about this, with the sudden influx of beauty business upping the social media game, to the point that nowadays, it’s pretty hard to find any beauty brand with no online presence.
If you have a beauty or skincare brand, chances are you’re tapping into the art of social media selling, seeing as beauty brands represent some of the most followed accounts on platforms like Instagram. This should really come as no surprise, particularly since these platforms offer direct contact with communities dedicated to trying out and testing beauty and skincare products, while actively pursuing engaging beauty-related content.
Despite having plenty of active users to go around, social media can be a competitive and even cutthroat territory. So, I’ve broken down the best content ideas and techniques to create an effective social media marketing strategy and connect with your customers, online!
How-to’s and tutorials
Ensuring that the content you generate is engaging and provides added value is essential for any beauty social media strategy. We know that content tends to be product-centric, but using fun graphics and incorporating educational content in your run-of-the-mill product shots, can propel your posts to the next level.
Beauty and skincare brands have taken to educating followers with how-to’s and tutorials, creating an engaging way to display products in action.
It's about going all out with infographics and in-depth tutorials, while actually sticking to a bite-size version of it.
But, instead of relying on in-depth tutorials, social media and the beauty industry is all about entertaining, bite-sized how-to’s such as mini beauty lessons.
The major advantage of social media is initiating a conversation with your audience. Oftentimes, your followers can be your most effective billboards. So, when you encourage them to tag you in their looks and use a hashtag of your choice, enabling you to notice and highlight their posts, you’re creating strong brand advocates!
Giveaways and contests
This is an excellent way of encouraging new followers to start being active on your profile and to reward all your current consumers. Organizing a giveaway or a contest for some of your products can lead to new people trying out what you have to offer, and will probably snag you some likes for your posts, as well as additional comments!
Ready to get started with a new strategy in 2020? Send me an email and let’s chat!