A nice page and pretty pictures are a great start — but it’s the website copywriting that provides value to your customers.

Have you looked at your website and felt like it doesn’t do a good job illustrating what you offer or connect with buyers? Maybe you tried writing the copy yourself, only to get overwhelmed because you had an idea how to do it and nothing felt right as you put words down.

As a small business owner, there's so much to do and so little time — the last thing you want to do is figure out how to write all the content for your website.

instead of doing that, your website could be doing this:

  • Driving highly interested and qualified leads (customers) to a website + shop

  • Establishing your brand as an authority in the industry

  • Saving money on paid advertising. SEO and blog content drive organic traffic to your site forever, making your ROI unmatched by other marketing strategies

  • Giving you back your most precious commodity: time. No more fixing or tweaking your website — you’ve got other things to focus on.

small business copywriting

Website Copywriting

how does this work?

 

Step 1

Website Strategy

I want to learn everything I can about your brand before we get started! I’ll send over an in-depth questionnaire to learn more about your business, strategy/goals, branding, and target market.

Step 2

Copywriting framework + website map

Once we get the details in place, I’ll start working on the wireframe for your website copywriting. Keyword research will help me make every page of your website SEO-friendly and optimized to generate traffic. Before I begin writing copy, you’ll have an opportunity to take a look at the wireframe to contribute any additional details you want included.

 
small business website copywriting

Step 3

First draft (timeframe is 3-4 weeks)

This is where the fun begins. I’ll be taking all the notes and research I’ve accumulated and start drafting up the initial copy on a Google document. Once the initial draft is complete, I’ll send over for your review and allow you to make notes or changes.

Step 4

Final draft + project completion

Once you’ve submitted requested changes, I’ll head back into the office and make those alterations! I’ll go through the entire document a final time to make sure it’s clear, concise and totally on brand for your small business. I’ll send you (or your website design team) a final draft and then it’s time to launch your brand new copy!

Investment

Due to the personalized attention, high-level strategy, and customized approach to website copywriting, rates start at $3,759 and average between $4,759 and $5,799 depending on the project needs.