Fractional Head of Content and Communications

Your company has plenty to say. It needs someone to lead how it all comes together.

As your company grows, content starts moving across more channels, campaigns, and contributors. Before long, the founder or marketing leader is setting priorities, managing the calendar, reviewing drafts, following up with contributors, and trying to keep everything connected.

I provide fractional content and communications leadership for growing brands that need clearer editorial direction without hiring a full-time Head of Content.

I’ll help your team decide what matters, organize the work around it, and keep priority projects moving from idea to publication.

LET’S TALK

The gap isn’t always production. Sometimes it’s ownership.

Your blog may be active. Emails are going out. Social posts are being published. Writers and freelancers are completing their assignments.

But behind the scenes, someone is still holding everything together.

Adding another writer may produce more content, but it won’t necessarily increase clarity. It may simply give an already-busy founder or marketing leader one more person to manage.

What your team may need is someone who can see the entire editorial picture, connect content to the company’s goals, give contributors clear direction, and ensure the work supports where the business is headed.

Senior editorial direction for all the moving pieces.

As your fractional Head of Content and Communications, I can help your team:

  • Turn business priorities into focused editorial priorities

  • Decide what deserves to be created now and what can wait

  • Connect messaging across email, social, editorial, partnerships, and founder content

  • Build and manage the editorial calendar

  • Create briefs and guide writers, freelancers, and other contributors

  • Review high-priority content for voice, quality, and strategic alignment

  • Keep projects moving from idea to publication

  • Review performance and adjust the plan when needed

  • Write or edit priority content when that is the best use of my time

This is more than creating a content strategy and handing it back to your team. I stay involved to guide the people and projects bringing that strategy to life.

Is fractional content leadership right for your company?

This engagement is designed for growing, customer-focused brands with small marketing teams.

It may be a strong fit if:

  • Your founder or marketing leader is still making most content decisions

  • Your company is publishing across several channels, but the work doesn’t always feel connected

  • Your team has plenty of ideas but struggles to determine what deserves priority

  • Writers, agencies, or freelancers need stronger editorial direction

  • Important projects lose momentum because no one has the capacity to lead them

  • You need senior support but aren’t ready to hire a full-time Head of Content

  • You want a strategic partner who can also step in and help execute

I work primarily with established hospitality, beauty, wellness, lifestyle, interior design, retail, ecommerce, and B2B SaaS brands.

  • “Working with Laura has taken a significant amount of content management off our plate. She brings thoughtful ideas, strong editorial judgment, and the follow-through needed to bring those ideas to life.”

    -- VP of Marketing

  • “Laura doesn’t just create strong content. She sees how every channel and campaign fits together, gives contributors clear direction, and makes sure the work stays aligned with the brand.”

    -- Founder & CEO

  • “Laura brings structure and direction to all the moving pieces of our content. She understands the larger goals, turns them into clear priorities, and keeps the work moving without needing constant oversight.”

    -- Marketing Manager

One clear way to work together.

My fractional Head of Content and Communications engagement is $3,600 per month, beginning with a three-month commitment.

You’ll receive approximately 8–10 hours of focused senior support each week, centered on the two or three content and communications priorities that matter most to your company.

Our working rhythm includes:

  • One monthly strategy and planning session

  • One weekly working meeting

  • A shared editorial calendar or project tracker

  • Ongoing guidance for writers and contributors

  • Asynchronous communication during business hours

  • A monthly progress review with recommendations for what comes next

At the beginning of the engagement, I’ll learn about your company, audience, team, channels, and upcoming priorities. From there, we’ll establish a focused 90-day direction and decide what needs attention first.

Let's Talk Content

Frequently Asked Questions

  • A fractional Head of Content provides senior editorial strategy and leadership on a part-time basis.

    I establish priorities, connect messaging across channels, guide contributors, review priority work, and keep important content projects moving.

  • Yes, selectively. I’m an experienced writer and editor, so I can step in when a priority piece needs my direct involvement. However, this engagement is not unlimited copywriting. My primary responsibility is leading the content function and using our time where it will create the most value.

    If you already know exactly what you need and want an experienced writer to execute a defined project, you can explore my strategic copywriting services.

  • Yes. I can guide internal writers, freelancers, agencies, and other contributors by providing the context, briefs, feedback, and editorial direction they need to do their best work.

  • You don’t need a large team. The engagement works best when you have a primary marketing decision-maker and either existing contributors or the ability to engage specialists as needed for additional production.