Fractional Managing Editor
Your marketing plan is clear. Getting it written, edited, and published is the hard part.
You’ve set the goals and the strategy. But between the campaign calendar, the email schedule and a roster of freelance writers, you’ve also become the person assigning every piece, reviewing every draft and chasing every deadline.
I’m a fractional managing editor for hospitality, beauty and lifestyle brands. You bring the goals; I run the editorial desk that delivers them.
I’ll build and manage your editorial calendar, brief and lead your writers, edit every piece to one voice, and write the newsletters, emails, and long-form content that matter most, so your plan moves from idea to publication without waiting on you.
The gap isn’t always production. Sometimes it’s ownership.
Your emails are going out. Your journal is updated. Your freelancers are turning in their assignments.
But behind the scenes, you’re still the one holding it all together: assigning the pieces, rewriting the drafts, chasing the deadlines, and making sure everything sounds like the same brand.
Adding another writer won’t fix that. It gives you one more person to manage.
What your team needs is someone who owns the editorial desk: the calendar, the writers, the edits and the words, so your strategy gets published without passing through your inbox first.
Your strategy, edited, published, and on deadline.
As your fractional managing editor, I’ll:
Turn your goals and campaigns into a working editorial calendar
Decide the order of work so the most important pieces ship first
Recruit, brief and manage your freelance writers
Edit every piece for voice, accuracy and brand standards
Keep email, social, journal and campaign copy sounding like one brand
Write your newsletters and email campaigns
Write long-form features, guides and stories
Keep every piece moving from idea to publication
Report what shipped and what’s coming next
You don’t get a plan handed back to you. You get an editor who runs the work every week.
Is a fractional managing editor right for your team?
This engagement is designed for marketing leaders at established hospitality, beauty, and lifestyle brands who have a clear strategy and need someone to run the editorial side. It may be a strong fit if:
You’ve set the strategy, but every draft still waits on you
You work with freelance writers who need more direction than you have time to give
Your content calendar looks great on paper but slips in practice
Your email, social, and blog content don’t always sound like the same brand
Your content manager or senior writer recently left
You need senior editorial help but aren’t ready for a full-time hire
You want an editor who can lead your writers and write the important pieces herself
Two ways to work together.
Both engagements start with a three-month commitment. You bring the goals and strategy; I run the editorial desk that delivers them.
Editorial Desk: $2,500/month
About 20 hours a month (roughly 5 hours a week)
For teams with writers in place who need someone to lead them.
Build and run your editorial calendar
Brief and manage your freelance writers
Edit every piece for voice, accuracy, and brand standards
Write one newsletter or email campaign a month
Full Desk: $5,000/month
About 40 hours a month (roughly 10 hours a week)
For teams that need their editorial desk run and their most important pieces written.
Everything in Editorial Desk, plus:
Write up to four newsletters or email campaigns a month
Write up to two long-form features, guides or stories a month
Keep email, social, journal and campaign copy consistent across channels
Recruit new writers when your team needs more capacity
Our working rhythm
A monthly planning session where you share goals, campaigns and launches
A weekly check-in (biweekly on Editorial Desk)
A shared editorial calendar your team can see at any time
Direct communication with your writers, so drafts reach you already edited
Async communication during business hours
A monthly report on what shipped and what’s coming next
How we start
In the first few weeks, I’ll learn your brand, audience, voice, writers, and upcoming campaigns. From there, I’ll turn your goals into a 90-day editorial calendar, and we’ll decide which pieces go first.
Frequently Asked Questions
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A fractional Head of Content provides senior editorial strategy and leadership on a part-time basis.
I establish priorities, connect messaging across channels, guide contributors, review priority work, and keep important content projects moving.
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Yes, selectively. I’m an experienced writer and editor, so I can step in when a priority piece needs my direct involvement. However, this engagement is not unlimited copywriting. My primary responsibility is leading the content function and using our time where it will create the most value.
If you already know exactly what you need and want an experienced writer to execute a defined project, you can explore my strategic copywriting services.
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Yes. I can guide internal writers, freelancers, agencies, and other contributors by providing the context, briefs, feedback, and editorial direction they need to do their best work.
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You don’t need a large team. The engagement works best when you have a primary marketing decision-maker and either existing contributors or the ability to engage specialists as needed for additional production.