Retail Copywriting

Retail, CPG, and eCommerce copywriting that connects, converts, and keeps customers coming back.

Your products tell a story, and your copy should, too. As a retail copywriter, I help retail, eCommerce, and CPG brands bring that story to life through clear, on-brand messaging that drives sales and builds loyalty.

From product pages and launch campaigns to brand storytelling and email sequences, I create content that captures your audience’s attention and keeps your business top of mind. Whether you’re refreshing your website or scaling your online store, I’ll help you create content that inspires, informs, and sells without sounding “salesy.”

Product Storytelling + Website Copy

Your website is your storefront; it should welcome, engage, and convert. I write and refine product and brand copy that reflects your unique value and makes customers feel connected to what you offer.

  • Homepage and About page copy

  • Product descriptions that balance storytelling and conversion

  • Landing pages and promotional campaigns

  • Brand voice and messaging development

Result: Copy that turns browsers into buyers and strengthens your brand identity at every touchpoint.

Email Marketing + Campaign Support

A good email strategy feels personal, not promotional. As a retail copywriter, I craft email campaigns and automated sequences that nurture loyalty, increase repeat purchases, and tell your brand story consistently.

  • Welcome and onboarding sequences

  • Product launch and seasonal campaigns

  • Cart recovery and retention flows

  • Branded newsletters and editorial storytelling

Result: Emails your customers actually want to open, leading to measurable growth.

Content Refresh + Brand Messaging

If your content feels outdated, disjointed, or too generic, I’ll help you bring it back to life. With an eye for tone and customer experience, I refresh copy across your digital channels to align with your current goals, products, and campaigns.

  • Brand voice audits and messaging guides

  • SEO-driven content updates for web pages

  • Copy alignment across email, social, and web

  • Customer journey optimization through messaging consistency

Result: Cohesive, customer-first storytelling that drives recognition, trust, and repeat sales.

Let’s Create Content That Sells

Ready to refine your retail copy and create an experience your customers remember?

Let's Talk Content