Marketing Your Beauty Business During the Coronavirus Crisis

To say this is a stressful and uncertain time is definitely an understatement.

For thousands of businesses across the country (not to mention the world!), brands are making the difficult but smart choice to close down temporarily in an effort to ‘flatten the curve’ and hopefully prevent the Coronavirus from spreading even further.

But for a business, closing down makes a serious impact to the bottom line and it’s no doubt creating a lot of questions – do you keep reaching out and selling to your customers? Do you keep posting content on social media and your blog? Is it appropriate to send out emails to your list?

As of now, maintaining a marketing schedule in your business is important. Don’t disappear – it’s in times like this that your customers need you the most. Not for the sole purpose of selling to them, but rather as being a leader in the industry and filling that need + distraction so many of us are looking for now.

As millions of people start feeling cooped up in their homes, we’re going to be looking to brands even MORE in the coming weeks.

Use this opportunity to build and even deepen the connection with your followers. Strengthen your brand messaging and shift gears to things that will help you weather the storm now and come out stronger on the other side.

Marketing Your Beauty Brand During the Coronavirus Crisis

Here are few things you can do to market your beauty business during these uncertain times:

Online experiences are now going to be ESSENTIAL. With shops and stores closing down across the country, your website is going to be a crucial space for your customers. Online sales are going to explode over the next few months – what are you going to do to accommodate the growth?

Take a look at your brand messaging. Are you still posting scheduled content or are you updating your messaging to address the ever-changing environment? Look to change your posts to include content about deliveries, online shopping and offerings, and even how to implement products into home use.

Content surrounding self-care routines, pampering, skincare – these are all things you’ll want to highlight to keep customers feeling encouraged as we’re all stuck at home.

Depending on your product, get creative! With consumer demand playing a huge role in supply and demand, think about getting creative with your offerings. Maybe share a discount to those who buy items labeled as ‘out of stock’ – this is a great way to keep the flow of sales while also providing an extra ‘thank you’ to customers willing to wait for a product as shelves get re-stocked.

Offer free delivery or throw in some samples! When this health crisis is over, customers are going to remember which brands stood out.

This is a rough time for everyone – but the key takeaway is use it as an opportunity to make a difference in the experience with your customers. Don’t pull back now and don’t get stuck in a SELL SELL SELL mode, but rather go forward with intention and empathy!

If you need help with content or copy, please reach out.