Website Upgrades: 5 Reasons Why Your Business Needs One NOW

Your website.

It’s the place customers go to learn about your products and make a purchase. Maybe it’s a spot for you to create and build a community for consumers with an interest in your services.

It’s pretty important, right? I’m pretty sure you’d agree with me that a website is a key component in building a thriving business.

But what happens if traffic isn’t where you want it to be? Do your analytics show that more people hop OFF the page than browse or make purchases? Are you buried pages and pages down Google’s search engine despite having a website for years?

Those are some pretty good signs it’s time for a website upgrade. When was the last time you upgraded the copy on your site? With the constant change and search engine updates, anything built even a few years ago is likely not optimized in a way that attracts and retains customers.

Some website are downright ancient looking – like 1990’s ancient.

 You might be thinking, it’s definitely time for a copy upgrade. Heck, you might also be thinking, “is this something I really need?” I’m here to share five reasons why you need a website upgrade PRONTO.

Reason #1: It could stand a visual makeover.

Let’s face it. A lot of things these days are designed to be ‘aesthetically pleasing.’ Want customers to post all kinds of pretty pictures on Instagram? Your products need to look nice. The same thing goes for the brand’s website! If it looks outdated, loads slowly or is confusing, you’re going to end up losing potential customers and you know what that means: LOST SALES.

The brand’s website should be clean, concise and offer value – not only in the products or services you offer but the information + content you provide.

Reason #2: You write the content yourself.

Ahem.

Okay so you write the content yourself, not a big deal right? Well – if you’re the CEO I’m pretty sure you have other things on your plate.

You’re also super connected to your brand and that’s where your content influence comes from – but is it as effective as it could be? When you only have a few LITERAL seconds to grab the attention of your customer, is your copy doing that for you? Hiring a professional copywriter + content creator offers value in a couple particular ways:

  • Gives you back your most treasured resource: time. Time to run your business and not get bogged down with the details.

  • A copywriter easily creates content that’s educational and effective. Simple is always better so while you might be super knowledgeable in your brand or products you might end up talking over your customers – not TO them.


Reason #3: It’s just not effective as it could be.

Is your website floating around out there in the open water known as the Internet? If your stats are dragging your website down it’s time to take a look at the analytics. What pages do your readers look at most? What are they clicking on? What traffic sources are bringing them to your page?

Checking out the statistics will really clue you in on where to make some powerful changes.

Reason #4: SEO-huh?!

SEO – even if you don’t know exactly what it does you know it’s important for your website. When search engines are constantly updating it’s vital that your website changes too in order to keep up and remain relevant. The longer it takes for you to make updates to the site the further down the search engine you fall.

How do you change this? Upgrade your content and post new content consistently!

Reason #5: Your customers are lost.

Navigating your website shouldn’t involve a map and a compass – it should be easy to scan and scroll! The longer it takes for your customers to find something the more chance there is of them hopping off and going elsewhere. In today’s world we want everything NOW and no one (I mean literally NO ONE) is going to wait around and click a bunch of tabs just to find what they came looking for on your website.


So – do any of these points stick out to you? If you found yourself nodding your head to any one of these reasons let’s get your website back up and running optimally. I only work with a few website clients at a time so reach out and let’s get you on the calendar!

I want you to feel like this with your new website copy:

Want to join my brand new Facebook group: Beauty + Business Collective? It’s about marketing your brand and growing it with intention — I’d love to see you there!

What’s the Difference Between a Business Blog and Personal Blog?

When you hear the word blog, what comes to mind? Does it sound like something that would make sense for your business or is it only designed for personal use, where you share favorite dinner recipes or an #ootd?

Let’s take a look at what the trusty dictionary has to say:

Blog

Noun: A regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.
Verb: Add new material to or regularly update a blog

As you can see here, a blog – or to blog – simply means creating content and updating a website or web page with that content! Whether it's for business or personal use, it only matters in what you want the end result to be. In your case, business growth and sales! 

Photo by  Jess Watters  on  Unsplash

Blogging for Business 

Thinking that a blog is just for personal updates or frivolous content is one of the biggest mistakes businesses make when it comes to not adding a blog to the website. Here’s a good way to think about in terms of your web page:

You no doubt have a few pages – the About Us, Products or Services, Contact – all great and essential pages to have! But do these pages every really change or have the opportunity to update? When the search engines base rankings on constantly updating websites, how can you possibly compete if you just create a site and then leave it to sit?

Hint: you’re missing out on valuable. website. traffic.

A blog, when updated frequently, keeps content fresh and informative for readers – a huge deal when Mr. Google decides where your website is going to rank on the search engines. One of the major issues I see with under-performing business blogs is that they are updated at random…one post this month, two posts three months from now…you get the picture.

If you think blogging is a waste of time when following a posting schedule like the one I just mentioned, it is! All that effort to create content that a) rarely gets read because your audience isn’t expecting it, b) won’t help elevate the website ranking because posts are so sporadic and c) anyone who lands on the blog will bounce immediately because why read content that’s months old? You're justified in thinking it's a total waste of time, but you can change it and actually see results. 

Business Blogging as a Tool 

Blogging is a powerful tool in taking your business to the next level – just don’t confuse it for being fluffy and unnecessary. Blogs are one of the most cost-effective ways to stay relevant in a world that’s constantly clamoring for new content!

Whether you create four posts a month or you hit that magic number of 16 posts per month – which has been shown to create 3.5 TIMES the traffic for a website over a business that avoids blogging - staying on a consistent blog schedule over time will begin to show increased traffic, leads and sales.

As a business owner myself, I get it! Why spend time blogging when there are a zillion things you need to do to keep things going? Outsource your blogging to someone who can take it off your plate and create content that will provide value to your business month after month.

Need help? Send me an email and let’s chat about how I can make life a little easier for you!

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