It’s the place customers go to learn about your products and make a purchase. Maybe it’s a spot for you to create and build a community for consumers with an interest in your services.
It’s pretty important, right? I’m pretty sure you’d agree with me that a website is a key component in building a thriving business.
But what happens if traffic isn’t where you want it to be? Do your analytics show that more people hop OFF the page than browse or make purchases? Are you buried pages and pages down Google’s search engine despite having a website for years?
Those are some pretty good signs it’s time for a website upgrade. When was the last time you upgraded the copy on your site? With the constant change and search engine updates, anything built even a few years ago is likely not optimized in a way that attracts and retains customers.
Some website are downright ancient looking – like 1990’s ancient.
You might be thinking, it’s definitely time for a copy upgrade. Heck, you might also be thinking, “is this something I really need?” I’m here to share five reasons why you need a website upgrade PRONTO.
Reason #1: It could stand a visual makeover.
Let’s face it. A lot of things these days are designed to be ‘aesthetically pleasing.’ Want customers to post all kinds of pretty pictures on Instagram? Your products need to look nice. The same thing goes for the brand’s website! If it looks outdated, loads slowly or is confusing, you’re going to end up losing potential customers and you know what that means: LOST SALES.
The brand’s website should be clean, concise and offer value – not only in the products or services you offer but the information + content you provide.
Reason #2: You write the content yourself.
Okay so you write the content yourself, not a big deal right? Well – if you’re the CEO I’m pretty sure you have other things on your plate.
You’re also super connected to your brand and that’s where your content influence comes from – but is it as effective as it could be? When you only have a few LITERAL seconds to grab the attention of your customer, is your copy doing that for you? Hiring a professional copywriter + content creator offers value in a couple particular ways:
Gives you back your most treasured resource: time. Time to run your business and not get bogged down with the details.
A copywriter easily creates content that’s educational and effective. Simple is always better so while you might be super knowledgeable in your brand or products you might end up talking over your customers – not TO them.
Reason #3: It’s just not effective as it could be.
Is your website floating around out there in the open water known as the Internet? If your stats are dragging your website down it’s time to take a look at the analytics. What pages do your readers look at most? What are they clicking on? What traffic sources are bringing them to your page?
Checking out the statistics will really clue you in on where to make some powerful changes.
Reason #4: SEO-huh?!
SEO – even if you don’t know exactly what it does you know it’s important for your website. When search engines are constantly updating it’s vital that your website changes too in order to keep up and remain relevant. The longer it takes for you to make updates to the site the further down the search engine you fall.
How do you change this? Upgrade your content and post new content consistently!
Reason #5: Your customers are lost.
Navigating your website shouldn’t involve a map and a compass – it should be easy to scan and scroll! The longer it takes for your customers to find something the more chance there is of them hopping off and going elsewhere. In today’s world we want everything NOW and no one (I mean literally NO ONE) is going to wait around and click a bunch of tabs just to find what they came looking for on your website.
So – do any of these points stick out to you? If you found yourself nodding your head to any one of these reasons let’s get your website back up and running optimally. I only work with a few website clients at a time so reach out and let’s get you on the calendar!
I want you to feel like this with your new website copy:
Want to join my brand new Facebook group: Beauty + Business Collective? It’s about marketing your brand and growing it with intention — I’d love to see you there!