5 Reasons Why You Need a Small Business Blog
Do you have a blog on your website?
Actually, here’s a better question: do you have an active blog on your website? There’s a difference between simply having one and updating it regularly.
For many businesses, the blog is one thing that constantly falls to the bottom of the to-do list. I get it!
When you’re running the day-to-day of a business, the last thing you have time for is a blog post. Seen by some as an unnecessary part of the brand, I’m here to share five reasons why you really need to reconsider.
Especially now with so many in-person experiences closed or limited availability, you need to explore new ways to reach your customer and keep that relationship going.
Five Ways Blogging Helps Your Business
Reason #1: Social Media is Rented Land
How many times have you seen Instagram or Facebook go down? If you’re putting all of your marketing eggs in a social media basket, you’re running a risky strategy.
Social media platforms don’t belong to you – you’re essentially renting them from major corporations who oftentimes sell out, experience glitches, or even disappear from popularity — taking your content and audience with it. MySpace, anyone?
That’s why having your own website and blog is really important. It belongs to you and allows you to connect directly with your customers any time you want, regardless of what happens to social media platforms.
An added bonus of focusing on blog content first? You simultaneously create content for social media at the same time. Win-win situation when you have limited time.
Reason #2: Blogs Boost Search Engine Rankings
Wish you could be at the top of the search engine for your industry or location?
With frequent blog posts, you actively work toward increasing your ranking – making it easier for people to find you when they’re searching for a business or service.
Keep in mind this isn’t something that will happen within a few blog posts. It takes time and consistency (like all things!) to get you further up the rankings. Why? Google, or search engines in general, favors fresh, relevant content based on what searchers are asking for online. Blogs are a great way to answer those questions while providing updated content – giving your website a boost in the process.
Reason #3: Blogs offer insight to your business
You could pay marketing agencies big bucks to monitor your analytics…
or,
…with consistent blog content, you can learn relevant information that helps you understand your customer even better. Over time, you’ll begin to see what type of content your customers like – as well as questions they have, what gets the most engagement, or even feedback on products or services.
Blogs allow you to directly tap into the customers preferences so you learn even more about them and see how to better serve their needs!
Reason #4 Blogs Can Help You Book Clients or Generate Leads
With every blog post you publish, you have the opportunity to add a CTA, or call to action.
This could be simply leaving a comment or it could be a button that leads to a booking calendar or promotion you’re offering. Every time you have a CTA on your blog, you’re increasing the chance of a customer making a purchase or booking your services. You can even use blogs as a way to boost your email list or ask customers to engage on social media.
Awesome, right?
Reason #5 Blogs help you LEARN!
As business owners, we’re expected to know everything about the industry. But when it’s constantly changing it could be an added challenge to stay on top of news, trends or changes within the market.
Committing to a blogging schedule helps you stay active in the community and up-to-date with your industry. Plus, the more quality content you publish the more you become the authority in the industry – leading to even more opportunities.
These are just five reasons why blogging helps your business but there are so many more ways. If you’ve been putting off a blog, why not start mapping out some ideas today?
Whether you’re in need of a strategy or you want help getting more blogs on your website, I can help. Reach out and let’s chat about your blog content!