What’s the Difference Between a Business Blog and Personal Blog?

When you hear the word blog, what comes to mind? Does it sound like something that would make sense for your business or is it only designed for personal use, where you share favorite dinner recipes or an #ootd?

Let’s take a look at what the trusty dictionary has to say:

Blog

Noun: A regularly updated website or web page, typically run by an individual or small group, that is written in an informal or conversational style.
Verb: Add new material to or regularly update a blog

As you can see here, a blog – or to blog – simply means creating content and updating a website or web page with that content! Whether it's for business or personal use, it only matters in what you want the end result to be. In your case, business growth and sales! 

Photo by  Jess Watters  on  Unsplash

Blogging for Business 

Thinking that a blog is just for personal updates or frivolous content is one of the biggest mistakes businesses make when it comes to not adding a blog to the website. Here’s a good way to think about in terms of your web page:

You no doubt have a few pages – the About Us, Products or Services, Contact – all great and essential pages to have! But do these pages every really change or have the opportunity to update? When the search engines base rankings on constantly updating websites, how can you possibly compete if you just create a site and then leave it to sit?

Hint: you’re missing out on valuable. website. traffic.

A blog, when updated frequently, keeps content fresh and informative for readers – a huge deal when Mr. Google decides where your website is going to rank on the search engines. One of the major issues I see with under-performing business blogs is that they are updated at random…one post this month, two posts three months from now…you get the picture.

If you think blogging is a waste of time when following a posting schedule like the one I just mentioned, it is! All that effort to create content that a) rarely gets read because your audience isn’t expecting it, b) won’t help elevate the website ranking because posts are so sporadic and c) anyone who lands on the blog will bounce immediately because why read content that’s months old? You're justified in thinking it's a total waste of time, but you can change it and actually see results. 

Business Blogging as a Tool 

Blogging is a powerful tool in taking your business to the next level – just don’t confuse it for being fluffy and unnecessary. Blogs are one of the most cost-effective ways to stay relevant in a world that’s constantly clamoring for new content!

Whether you create four posts a month or you hit that magic number of 16 posts per month – which has been shown to create 3.5 TIMES the traffic for a website over a business that avoids blogging - staying on a consistent blog schedule over time will begin to show increased traffic, leads and sales.

As a business owner myself, I get it! Why spend time blogging when there are a zillion things you need to do to keep things going? Outsource your blogging to someone who can take it off your plate and create content that will provide value to your business month after month.

Need help? Send me an email and let’s chat about how I can make life a little easier for you!

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Does My Business Need a Blog?

“I don’t think I need a blog for my website, it doesn’t sound like it would be very helpful for my industry.”

“Isn’t a blog something that someone writes like a journal or a diary?”

“We just don’t have the budget for a blog.”

Image credit: Photo by  Christin Hume  on  Unsplash

Image credit: Photo by Christin Hume on Unsplash

Have you thought some of these things or cut your blog out of your marketing strategy completely? You’re costing yourself a lot of valuable attention (and revenue) that you could otherwise be making!

Do I need a Business Blog?

The above statements are just some of the responses I’ve heard when talking to business owners and brands about the value of business blogs. For some businesses, a blog has been established and a few posts have been added – but it hasn’t been updated in months or years and is just collecting dust. Others express that having a business blog just doesn’t seem helpful – after all, why should they add one when things are going just fine?

Why does your business need a blog? Because blogs are a major part of a content marketing strategy and they have the potential to bring you even more business. Doesn’t that sound good? Here are three reasons why your business needs a blog:

Business blogs help you grow brand awareness.

There have been countless studies done that show just how effective and useful blogs are for businesses. As a matter of fact, businesses with a blog are able to generate more leads over those who don’t have a blog – the more leads you have, the greater chance of turning those leads into customers.  

Blogs are also a drastically valuable tool in terms of marketing. Once you publish a blog on your website, you now have content to share across social media platforms and increase your ranking on search engines! The content you invest in now has the potential to attract and educate customers about your brand for months and years down the line.

You communicate directly with your customers.

As a business owner, understanding your customers and their needs + wants is a valuable marketing tool. When you have blog, which you can also link up across social media platforms, you create content that allows them to connect with you – this relationship-building develops trust and loyalty and gives you a leg up on the competition. It gives your brand a face, a personality -- and sometimes customers prefer to connect with a person over a brand.

A blog also gives you the opportunity to establish authority in a certain topic. For example, if you have a skincare line, a blog highlighting details about common skincare issues, ways in which your product helps and other tips and information that's helpful to your ideal customer will help you stand out against a skincare company that simply sells a product without appearing as knowledgeable, accessible or connected as you.

SEO is built up with consistent, quality content.

You don’t need to be an expert in search engine optimization (SEO) to know that consistent, quality content will help you increase your position in the search engines. Writing a few blogs and then waiting to hit the number one spot on Google in a week isn’t going to happen – you need to put out consistent blogs over the course of weeks and months to gain that coveted spot. That's not to say that it will take months to see a difference -- not at all! As with any marketing strategy, each new post added to your business blog helps your online presence grow and you have content to share to develop a community both online and off. 

While it seems impossible to keep up with changing algorithms and search engine rules, the bottom line is this: search engines favor website with fresh, quality content over websites that aren’t updated as often. It’s all about offering useful information to your audience!

Whether you want to use fresh new content to reach your audience, establish authority, or simply have content to share with an email list or social media platforms, there are many reasons why having a blog on your website is valuable and offers a substantial ROI over other marketing efforts.

Need help with your business blog? Contact me so we can chat!