Content Marketing Strategies to Implement into Your Beauty Business NOW

So many industries are obviously being affected by coronavirus – consumers are staying home and not spending as much as they were even two weeks ago.

What does that mean for your business and how will affect the future of the brand? The actions you take now will get you through this rough patch and even help you emerge on the other side even stronger.

The hope is that once restrictions start to lift, people will be back out shopping and buying products once again but – as we’ve well learned – things can always change. The best (and might I add only) way to prepare and move forward is to be proactive and calm!

Beauty Marketing Strategies to Implement Now

Curious about strategies to implement into your brand now so you have a better chance at recovery? Remember these beauty marketing strategies – they’ll help now and in the future.

Incorporate new channels into the marketing strategy

Are there different channels your brand can tap into as a way to gain new customers or sales? For example, if your online or social media presence has been lacking, this is a great opportunity to embrace new ideas and serve customers in a current manner.

Have you been hesitant to add blogs or create a social media profile because you didn’t think it was that essential? Now you might be seeing why having an online presence is pretty darn important.

Most customers are going to be stuck at home for the next four to six weeks. AT LEAST.

That will no doubt affect businesses serving a physical location – so it’s a great time to offer online or eCommerce options. Physical retail store traffic is going to be down so boost your online presence NOW. Yes, like now. Today.

That means creating new content, sharing it on social media, reaching out to customers on social media, creating incentives for them to shop on your website, etc.

Prepare for an increased demand

Depending on what you’re selling, sales might slow down for the next few weeks but once we’re given the okay to start resuming operations the demand for your products might be intense. Are you going to be ready?

Don’t trim operations or marketing strategies down to the point that when things pick back up you’re a) unable to give customers what they want or b) you can’t absorb some of the benefits of a surging economy.

Some companies are already starting to adjust operations to meet the current needs of customers. Whether that means offering new products, such as hand sanitizer, or making sure you’re fully stocked so people can get the products they want, check out areas of the business where you can make small tweaks that keep you running while also providing your customers with products they want now. After all, what better way to self-isolate than with a new sheet mask or new bubble bath?

What you do now will strengthen your brand for the rest of 2020.