How to Hire a Social Media Manager for your Esthetician Business

There are numerous aspects of your business that you love – connecting with new clients, transforming lives with improved skin, or simply sharing your knowledge for skincare products and techniques. Are there things about your business that you don’t love or simply don’t have time to do effectively?

As an esthetician, you’ve got enough on your plate when it comes to booking out clients and staying on top of appointments – but creating a consistent social media strategy, too? Social media is an important tool in marketing your biz and getting new clients in the door but when you have to juggle the pressure of maintaining an online presence with actually running your business, it gets overwhelming.

That’s where outsourcing comes in and actually helps you get everything done while boosting your bottom line. Hiring a social media manager for your business is one of those investments that gives you back your time and alleviates stress while helping keep your social media accounts active and growing.

Hiring a Social Media Manager for your Esthetician Business

One question many estheticians have is, how do I hire someone to manage my social media? Here are a few simple tips to getting a manager on board who will give you back HOURS of your week and help you book out your appointments:

Have a goal in mind

Passing over your account and expecting a social media manager to just magically grow your business is setting both of you up for failure. When you’re ready to outsource your social media, have a goal in mind – this helps you and your manager track metrics to see if certain strategies are working.

Don’t get caught up in vanity numbers – in other words, having a goal of getting 10k new followers in X amount of weeks could be okay but you really want to focus on the quality of your new followers. Anyone can have 10k fans on social media but that doesn’t mean they’re going to book your services.

Make sure your social media manager matches your brand voice

Brand voice is important in a marketing strategy. When hiring a social media manager, make sure they understand your brand and the ‘voice’ you use in your other marketing materials or branding.

For example, if you are running a luxury spa you’re not going to want to post content that targets a young audience with limited spending power. You might not be okay with using slang or trendy copy when you’re trying to build the perception of a zen, high-end destination for your guests. On the flip side, if you are building a brand that’s hip and trendy you might not want stuffy or high brow content all over your social media.

Bottom line: your social media manager should be able to emulate your brand voice so it matches your goals and intentions.

Which platforms do they run best?

While you might think that all social media channels are created equal they are, in fact, very different. The overall target market for social media varies from Instagram to Facebook and even newer channels like Tik Tok or Snapchat.

For example, if you serve a market that caters to older women are they going to be active on Instagram, or would you find them more on Facebook? Maybe your target market is older teens and young adults – you’ll have a hard time connecting with them on Facebook, but Tik Tok is a different story!

Hire a social media manager who can tap into your market and find success on the desired social media platform.

Where to Find Social Media Managers for Estheticians

Nowadays, it’s pretty easy to find social media managers to help with your esthetician business. Look at sites like Upwork or Fiverr if you need to hire someone that fits a very low budget – be cautious though that sometimes “cheap” isn’t always the best plan.

You can also find a trove of experienced social media managers using hashtags on social media -- #socialmediamanager is a good one to browse and you can easily reach out to a few managers and see what their rates are.

Finally, another good way to find social media managers is to ask your peers who they might have worked with. Oftentimes your fellow estheticians can recommend great resources if you just ask!