4 Marketing Tips For Maximizing Spa Bookings and Growing Your Spa Business

It’s a great time to consider your spa business marketing strategy for the upcoming season. This is the time of year when clients come in to get ready for warmer weather – but it’s also a great opportunity to reach new clients and expand your presence in the community.

How do you do that? Here are some easy tips for packing your spa with business this spring.

Offer Special Treatments

Spring has many iconic scents – rose, peach, honey– just a few great options for creating seasonal treatments to entice new and loyal customers.

It’s also the perfect time to highlight deeply hydrating treatments to pamper and prep skin for the months ahead. Create a newsletter to share monthly specials and treatments with your email list — you always want your target market to stay in the loop!

If you don’t have an email list yet, creating a blog with a call-to-action or opt-in on your website is a great way to capture email addresses from your target market and share news and promotions throughout the year.

Create an Event

Are you a new spa wanting to reach out to the community?

Maybe you’re an established spa looking for a new clientele. Either way, creating an event to showcase your establishment is a fun way to engage with potential clients. Check out the local popup events in your area and consider setting up a table to promote specials, offer product samples, and even give mini treatments on the spot.

Emphasize Your Retail Products

Spring brings a much-needed change in weather, which means client skincare needs change, too.

This is a great opportunity to direct attention to your retail offerings! Look for ways to package products together for a ‘spring discount’—protective ingredients, such as sunscreen and serums, are especially in demand as the weather turns warm and sunny.

Dust Off Your Website

This time of year is perfect for revamping that website or brushing spiderwebs off the blog.

As you bring in new clients, you’ll want a website highlighting your offerings, retail products, and treatments! Maximize your reach by creating an effective online presence – blog content packs even more punch when you use it to boost your social media presence, too.

A dormant website is causing you to lose money, so email me if you need help!