If Instagram is anything to go by, we’re in the middle of a beauty industry Renaissance. This platform is filled with insane trends, innovative cosmetic ideas, and a loyal community that is actively promoting its ride-or-die products.
But, the reality is much crazier than that. In the United States alone, the beauty and cosmetics market reached a level worth $93.5 billion in 2019, while the global skincare market is set to surpass the $135 billion mark of 2018.
This ever-growing market provides limitless opportunities, but it also means that the market is already saturated with many established beauty brands to confront.
A new entrepreneur faces the challenge of dealing with some fierce competition, and in order to survive and move ahead, it will be crucial for you to make some intelligent choices.
Marketing Your Beauty Brand
Your beauty brand needs a smart marketing plan, not just for tackling the competition and making ends meet, but for eventually reaching the top and establishing yourself as a leader in your area. Here, we’ve gathered the 7 best ways to start marketing your beauty brand!
Determine your target market
Given how substantial the beauty business is, no one can effectively market a general “cosmetics industry.” As a small beauty brand, it will be necessary for you to define your market and focus on a specific segment. This way, you can use your budget wisely, and compete against larger companies able to spend millions of dollars on advertising. For example, marketing to “women” may be a little broad. If your product is an organic rejuvenating eye cream, then your target market can be environmentally progressive women over 40 years of age.
Give your product packaging some extra thought
First impressions are vital. Placing your product in an attractive and fun package will inevitably attract more customers to your brand. With such a wide selection of beauty products available on store shelves and countless others online, having an eye-catching product design can set you apart from the rest.
Design a unique logo
A professionally designed logo can put you on the same playing field as the big global brands. From Google to Starbucks, so many brands are easy to spot solely based on their logos, which is essential when you’re trying to get your product out there since your goal is to get customers to identify and remember your brand.
Have a good business website
An effective way to increase sales for your cosmetic brand is by embracing the online market. Posting your products on an e-commerce website is an excellent way to attract online shoppers and build your presence on the Internet.
Now, blogging isn’t for selling your products or services. Nobody is really going to sign up to receive monthly offers and deals. Writing blog posts can improve your website’s SEO, and give your business a distinct personality or voice, which will increase long-term traffic to your e-commerce website
It’s essential for your customers to have an exceptional and cohesive experience. So, they will know that whenever they engage with your brand, they can expect consistent and exciting content. Established brands have both a consistent look and feel. So, you, too, should aim to create a sense of consistency with your brand’s go-to colors, text fonts, and messages seamlessly transitioning from website to social media
Be present on social media
Social media is a convenient and fun way of connecting with your consumers by creating content that they value on its own merits. Online platforms are quite handy for friendly recommendations, product launches, and sharing customer experiences. This way, you are in constant conversation and are always aware of your consumers’ interests and desires.